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Shadow Corrector
"Game changer. I use it before all my Zoom Meetings and no one can clock that I have anything on!"
- Rocky, Boston, MA
"Woke Up Like This Status"
- Ryan G. Austin TX
"The Pen is fun to use. As a non makeup person, it made it easier to use'
- Matthew N. NYC, NY
Who We Are


Our core mission is fostering Healthy and Inclusive views of Masculinity. Through the lens of makeup and skincare, we show masculinity as a complement to femininity - not its opposite.
Through this new way of looking at masculinity, we aim to inspire and empower you in expressing your full self with confidence.
The Feeling of a Fresh Haircut, A Perfectly Fitted Suit, Landing the Job – Every Day.