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Shadow Corrector

"Game changer. I use it before all my Zoom Meetings and no one can clock that I have anything on!"

- Rocky, Boston, MA

"Woke Up Like This Status"

- Ryan G. Austin TX

"The Pen is fun to use. As a non makeup person, it made it easier to use'

- Matthew N. NYC, NY

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Who We Are

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Our core mission is fostering Healthy and Inclusive views of Masculinity. Through the lens of makeup and skincare, we show masculinity as a complement to femininity - not its opposite.

Through this new way of looking at masculinity, we aim to inspire and empower you in expressing your full self with confidence. 

The Feeling of a Fresh Haircut, A Perfectly Fitted Suit, Landing the Job – Every Day.

How To Videos